Friday, November 22, 2013

Identify And Evaluate Marketing Opportunities

------------------------------------------------- Identify and evaluate marketing opportunities Assessment Task 2 pecuniary Review dell case study 1. leaning ways that dingle conducts look on its customers to continually remediate products and services. The most grievous seek is market research. They be employ Dell.com so they could interact with their customers. The interactive process gives Dell captious data well-nigh how customers feel close products and what they would like products to do. afterwards feedback from community members they atomic number 18 improving their products and services. The former(a) way is online questionnaire where they collect responses astir(predicate) special(prenominal) ideas, refreshed proposals and ideas from their members. Ideastorm allows Dell community members to draw out interesting ideas about products and services they would like Dell to offer . Ideas cornerstone be overlap and discussed with other community members. Various forums much(prenominal) as schmooze are also good sources of research from where they collect reviews and impressions about their products. 2. What are the features of Dells research? The main features are that the company has a direct consanguinity with its customers, whether these are respective(prenominal) consumers or global giants.
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3. What is Dells ludicrous change point? Dells Unique exchange bear down (USP) is the ability for consumers to select and customise their computer. Customers ignore purchase besp oke products and services. A pre-built machi! ne may catch features the customers will not use, or not include features outstanding for a particularised customer need. Customers, whether online, via phone or in a sell outlet, can select the features they require. 4. What are the strategies Dell uses to generate gross? Some of the strategies are: * To focus on higher adjustment products, services and solutions. * Reaching more customers general through new distribution partners, such as retail, expanding...If you demand to get a full essay, order it on our website: BestEssayCheap.com

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