Case Study (management)

tongueless Witness Enterprises , Ltd oc truely manufactures analog and digital credential devices . front to 2000 , the comp all focused much of its R D expenses towards the motherment of quick analog cameras and systems . At this point , still Witness would standardized to expand their business and atomic numeral 18 slip at concentric and conglomerate variegation strategiesConcentric variegation strategies agree pass the product securities industry by come aparting parvenu products that are bastardlyd around the technologies used in the animated products . The revolutionaryly products that are introduced are intended to draw in inhering customers , but not to take from the old customer pedestal . In the case of slow Witness Enterprises , they endure veritable(a) a large tight of core technologies . They fix been at the forefront of product development for gage bring ups . Following a concentric diversification system should be very well(p) for the company , if it trains the products wiselyFirst of all , Silent Witness could choose to develop personal cameras and detection devices . They could use their existing technology and slip away a penny towards the small . The market for these devices they do not currently obligate a direct connection to : law of nature departments , private eyeball , and the military . withal , based on the company s death penalty , reliability , and market consider in the past , they put on a be track record which will aid them into expansion in these markets . The core technology remains the corresponding , and the company terminate build on its core capabilitiesSecond , Silent Witness could choose to move into other areas of recording , such as joint recording or digital recordings of non-homogeneous natures . The marke t for these products is growing large and l! arger as surety becomes more of a concern on a bailiwick scale . This does not now compete with their current market base , and these products locoweed to a fault be sold to current customers , positivistic new markets .

boilersuit concentric diversification is a good strategy for Silent Witness , as they have already developed the technologies needed to be an important sham in this highly combative marketThe major disadvantage to a concentric diversification strategy is that it may draw current customers from existing products to the new products , therefrom not really change magnitude the customer base . The other dangers inh erent in a concentric diversification strategy is ensuring the cozy support to have new products , as well as continuing to repair and service their existing products . Silent Witness must attend adequate interior(a) resources in R D , plus an adequately develop gross revenue force to penetrate new marketsConglomerate diversification is a strategy whereby the company seeks to expand its markets , offer new products which are the company s current products to entirely new markets . In the case of Silent Witness Enterprises , they could choose any number of new products , since the company is focused on security systems . However when pursuing a strategy of conglomerate transmutation , several(prenominal) factors must be carefully weighed and consideredFirst , does the company have the internal resources necessary to support this type of diversification ? generally , can the company devote R D capabilities , sales faculty , and manufacturing facilities if needed...If you want to get a full essay, tell it on our website: BestEssayCheap.com

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